Other examples of recent launches include Coca-Cola’s Topo Chico hard seltzer. The brand is the latest big CPG player to enter the alcoholic beverage category. In some ways, the move brings the drink full circle the phrase “Mountain Dew” was reportedly developed by bottlers Barney and Ally Hartman as a whiskey mixer in the 1940s. Hard Mtn Dew will contain 5% alcohol by volume, zero sugar and no caffeine, a departure from the brand’s sweet formulation. “They’ve already set up a new division to sell, deliver and merchandise the product, so alcohol is a game-changer for them.” Now, Gallo said, Pepsi is looking to extend Mountain Dew’s brand equity into the increasingly crowded alcohol RTD space. The latest collaboration builds on past ones that gave Mountain Dew a boost, said Mark Gallo, a beverage sales and distribution manager who’s previously worked for Anheuser-Busch and Heineken. Mountain Dew’s efforts have ranged from major celebrity endorsements - working with the likes of LeBron James and John Cena - and targeting video gamers, to fast food collaborations with companies like Taco Bell and Papa John’s. Mountain Dew’s attempt at relevancy has been especially challenging amid the soda decline the past decade - which was largely due to consumers favoring less sugary beverages, like sparkling water and tonics. They were originally purchased in Kentucky, but they’re supposedly available here and there around the US.While Mountain Dew is known to have a dedicated cult following, the brand has its sights set on creating more drinks that cater to a wider variety of demographics. These were actually given to a friend who gave them to me (who I then gave to a friend, so they’re really making the rounds). You can find her website here: Īs for the Hard Mountain Dew, it’s been hit-or-miss where you can find it. She’s a talented author that has quite a lot of published works. Anyway, my thanks to Judy for writing this up. It certainly does look flat in that glass. We’ll see if any of the others end up better. Overall, I definitely wouldn’t try this one again. There’s not an overly heavy flavor of alcohol, which is nice, but it really tastes like cough syrup, especially with the carbonation vanishing so quickly. It’s not a particularly enjoyable sensation, I have to admit. The drink almost seems syrup-y in that it coated my entire mouth in the flavor of sweetener. The scent, like I mentioned, is very sweetener heavy and at the first sip, that’s all I can taste. It fizzes a lot and then actually turns quite flat after that, so I’d suggest probably drinking straight from the can if you want to keep that fizzy goodness. That kind of neon green meets yellow color you expect. There is an almost overwhelming smell of aspartame or some other sweetener.įor the pour, it’s pretty close to a traditional Dew color. Opening it up, I was a little disappointed that it didn’t immediately smell like Mountain Dew. Interestingly enough, besides being hard, these also are zero sugar. I’m staring out with the main version that mimics the Original Recipe Mountain Dew. Hey everyone! Since Polar Bear doesn’t drink alcohol, I volunteered to help out with the Hard variety! So, without further ado, take it away, Judy! As such, my good friend Judy Black has taken it upon herself to do this review. As such, if I were to try these, the review would read something like, “Taking a sip, I EEEUGHAHAHAWOGHAHAAAA!” And that’s not really useful for anyone. Everything to me tastes like a straight shot of that aforementioned moonshine, even something like wine coolers elicit a pretty strong response. It’s simply because I’m very sensitive to the flavor of alcohol. However, it’s not for any religious, health, or moral reasons. This is also a special review because it’s the first ever guest post on the blog. So, making a Hard Dew is actually taking it back to its original roots. Mountain Dew was originally the name for a mixer for moonshine. Yes, they came out with official Hard Mountain Dew flavors. What makes it so special? Well, this is the first ever alcoholic Dew review. Welcome back, everyone, to a very special Dew Review.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |